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ABOUT US

From the sharing economy to cross-border trade
Ten years, and one change of track

First Class Interconnected Technology (Shenzhen) Co., Ltd. was founded in 2016. We spent the first six years in shared massage chairs; for the last four we have run two tracks in parallel — cross-border e-commerce and an offline self-service entertainment chain. The stretch in between was not easy, and we have no intention of hiding it.

Who we are

What kind of company this is

A data-driven cross-border e-commerce company. We source from China's manufacturing base and use quantitative product selection and systems-led operations to get products consumers want into Southeast Asia, North America and Australia — with our own warehouses in Thailand, so fulfilment stays in our hands.

MISSION
Take good Chinese products
into global markets, faster and better matched
We build on China's supply chain and use a data- and AI-driven operating model to get products consumers want into Southeast Asia, North America and Australia.
VISION
That any ordinary person here
can grow into someone who carries a business
We believe data and AI can substitute for experience, letting ordinary people produce results that are not ordinary. The route: quantitative selection, systems-led operations, and structured development of people.
VALUES
  1. Let the data speak, not seniority
  2. Test fast; the risk is not being wrong, it is not moving
  3. Today's self > yesterday's self
  4. Back the non-consensus — unseen, dismissed, misunderstood, then made to work
  5. Information is open by default; no one trades on an information gap
Each one has a matching way of being assessed. Set out on the Careers page →

Company details

Registered name
First Class Interconnected Technology (Shenzhen) Co., Ltd. 头等舱互​联科技(深圳)有限公司
Unified social credit code
91440300MA5DFMFX5G
Incorporated
30 June 2016
Entity type
Limited liability company
Legal representative
Zhang Xin
Registered address
Room 601, Fuyuan Building 1, Fuyuan Industrial Zone, Fanshen Road, Haifu Community Zone 45, Xin'an, Bao'an District, Shenzhen
Headcount
300+ Shenzhen 60+ · Changsha 150+ · Overseas 100+
Business lines
Cross-border e-commerce · Overseas warehousing & fulfilment · Shared massage chairs · Self-service mahjong / billiards / karaoke chains
History

Ten years, including the bad ones

Most company timelines list only the highlights. We have kept 2020 to 2022 in, because that is when this company was actually defined.

2016Founded
The sharing-economy year. First Class Interconnected is founded.

Incorporated in June, and one of the first brands in China to build the shared massage-chair model.

2017–2018Funding
Angel through Series A completed

Angel: Plum Ventures, Zhenshun Capital, China Growth Capital. Pre-A: Defeng Capital. Series A: ZhenFund, Buhuo Capital, Chenxing Huiyue.

2019Scale
20,000 shared massage chairs deployed nationwide

Scan-to-pay transaction volume passed RMB 15 million per month.

2020Crisis
The pandemic breaks the massage-chair business

The venues our machines sat in emptied overnight, and the business slid steadily into difficulty.

2022Cutting losses · the pivot begins
The old model fails; the cross-border push formally begins

Heavy losses, a shrinking team, loss-making lines shut down. Part of the team followed the company into cross-border e-commerce — five attempts, four failures, and every failure produced data.

FIRST
Own site, US & Europe
Abandoned
SECOND
Amazon US, premium goods
Failed
THIRD
Four SEA markets at once
Failed
FOURTH
Thailand, premium outdoor gear
Failed
FIFTH
Thailand, home goods, curated breadth
Worked
2023The model works
The Thai warehouse opens — and the two-track era begins

Six months after opening, daily orders reached 2,000. The same year, the original IoT engineering team and the massage-chair team founded Hunan Pengpengfa Commercial Chain Co., Ltd. in Changsha, launching the offline self-service entertainment brand Pengpengfa — the start of running cross-border and offline chains in parallel.

2024North America restarts
The Amazon business restarts

Focused on dietary supplements in North America.

2025Group-level growth
Revenue passes RMB 100 million; organisation and brands expand together

In July the Southeast Asia division was reorganised into four squads and formal levels and promotion tracks were established. In October the Shenzhen Bantian office opened. On 18 November, construction began on the DJ Industrial Park in Rayong, Thailand. By year end daily orders in Thailand peaked at 15,000 and full-year revenue passed RMB 100 million. The karaoke brand Pengpenghui was founded, opening its first Shenzhen venue.

2026Focus
Strategic focus, and a restated mission, vision and values

The company concentrated on health supplements and dietary supplements in North America. In February we reworked the strategy and restated the company's mission, vision and values.

The group

One company, five business lines

Cross-border e-commerce is the main line. The Thai warehouses are the fulfilment base beneath it. Shared massage chairs are where we started. The offline chains are run independently by a majority-owned subsidiary, and the DJ Industrial Park in Rayong is a newer asset-side commitment.

First Class Interconnected Technology (Shenzhen) Co., Ltd. Unified social credit code 91440300MA5DFMFX5G · Founded 2016 · National High-Tech Enterprise · Shenzhen Specialised & Innovative SME
MAIN LINE

Cross-border e-commerce

Shenzhen HQ plus the Bantian office. A data-driven selection and operations system across five marketplaces and three market regions.

  • Amazon · TikTok Shop · Shopee
  • Lazada · Mercado Libre
  • Southeast Asia: textiles · home & living · sports & outdoors · home improvement
  • North America & Australia: health supplements (separate track)
FULFILMENT BASE

Hummingbird Thailand Warehouse

HUMMINGBIRD SHARP. Two self-built, self-operated warehouses in Bangkok covering all of Thailand, and offering third-party fulfilment to other sellers.

  • 8,000 m²+ combined
  • 15,000–20,000 orders shipped daily
  • On-time dispatch ≥95%
WHERE WE STARTED

Shared massage chairs

We entered shared massage chairs in 2016 — the company's first business. The fourth-generation product is in service and the business runs normally.

  • 3,000+ partner venues nationwide
  • Around 10,000 units in service
  • 7×16 hotline and after-sales centre
SUBSIDIARY

Hunan Pengpengfa Commercial Chain

Founded in Changsha in 2023 by the original IoT and massage-chair teams. Majority-owned by the group and run independently, mainly on a franchise model.

  • 2,000+ locations nationwide · four brands
  • Unstaffed self-service: Pengpengfa 1,000+ · Pengpengba 1,000+
  • Staffed: Pengpenghui karaoke 20+ · Good Luck, rolling out
Groundbreaking 18 Nov 2025 · Delivery end-2026

DJ Industrial Park, Rayong, Thailand

In Rayong province, next to the manufacturing cluster that includes BYD's Thai plant. Chinese companies going overseas need somewhere to land and stage from — Rayong sits in the core of Thailand's Eastern Economic Corridor, close to China, with a relatively stable policy environment. On our read, it is the right place.

  • Purpose: factory and warehouse space for lease to Chinese companies operating overseas
  • Construction began 18 November 2025; steel structure erection is under way
  • Designed to work alongside the cross-border and warehousing businesses locally
  • Site area approx. 30,000 m²; leasable area approx. 20,000 m²
  • Expected delivery end of 2026
DJ Industrial Park, Rayong — rendering
Groundbreaking, 18 November 2025 Steel structure under construction
Credentials

Every one of these can be checked in a public registry

We do not list figures nobody can verify. Only things you can look up.

National High-Tech Enterprise certificate
National High-Tech EnterpriseCertificate GR202444203483 · issued 2024-12 · valid three years
Shenzhen Specialised and Innovative SME
Shenzhen Specialised & Innovative SMEShenzhen SME Service Bureau · 2025-12 to 2028-12
Business licence
Business licenceUnified code 91440300MA5DFMFX5G · incorporated 2016-06-30
Investors

In our sharing-economy years,
these funds backed us

Between 2017 and 2018 the company raised from angel through Series A. Each of these firms has a long record in early-stage investing in China. That they were willing to back the team then was an external read on its judgement; that we are still running eight years later is our answer to it.

Angel2017
Plum Ventures
Zhenshun Capital
China Growth Capital
Pre-A2017–2018
Defeng Capital
Series A2018
ZhenFund
Buhuo Capital
Chenxing Huiyue

“There were two reasons I decided to go all in on overseas markets. One was our investor Li Zhujie, who nudged me — he said other countries were reopening, and we should try.”

—— Zhang Xin, founder. Interview with Workplace Bonus, December 2025. Translated from the Chinese original.

What our investors gave us was not only capital. The idea of pivoting to cross-border started with a remark from one of them — which is why we still talk to these firms today.

Locations

Four locations, one team

SHENZHEN · HQ
Bao'an

Room 601, Fuyuan Building 1, Fuyuan Industrial Zone, Fanshen Road, Xin'an
Group headquarters · approx. 1,000 m²

SHENZHEN · CROSS-BORDER
Bantian

Room 310, 3F, Building 1, Zaimao Industrial Park, 12 Baoji Road, Bantian, Longgang District
Opened October 2025 · approx. 300 m²

CHANGSHA · BRANCH
Furong

22F, Wangdefu Building, 176 Wanjiali Middle Road Sec. 1
Offline chain team, 150+ people · approx. 1,000 m²

THAILAND · OVERSEAS
Bangkok

Hummingbird Thailand Warehouse (two self-built warehouses, 8,000 m²+ combined)
Local team of 100+

What next